Ever attempt to open a carton of milk, but end up splitting the lip of the carton? Of course, the frustrating battle ensues as you struggle to migrate that final sliver to the other side. Clearly, our pain was heard! Companies began to sell their milk with convenient plastic twist tops to avoid the... Inconvenience... of splitting the carton open. In the end, the change to the carton may have enhanced the product twofold: the seal of the twist top may increase in-fridge longevity, as well as encourage the use of the cartons over non-compostble plastic jugs.

The milk carton serves as yet another example of great re-design with regard to Usability. In this case, it also presented an opportunity to enhance the product as well.

-RTK

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GLOBAL BOTTOM CTA INSTRUCTIONS:

To display custom copy instead of global copy in this section, please go to Show Global Content for Bottom CTA? toggle in the "Contents" tab to the left, toggle it off, save, and then REFRESH the page editor, the custom text will then show up and ready to be edited.

Turning the global content back on will be the same process, go to the toggle and toggle it back on, save and refresh!